http://medill-imc.podOmatic.com Give it a listen! en-us podOmatic RSS Generator Wed, 20 Aug 2008 20:12:44 GMT advertising,asia,communications,don,europe,imc,integrated,korea,marketing,northwestern,public,relations,schultz,university Give it a listen! no no Medill IMC at Northwestern Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC. http://medill-imc.podOmatic.com/entry/2007-11-20T11_22_54-08_00 http://medill-imc.podOmatic.com/entry/2007-11-20T11_22_54-08_00 Tue, 20 Nov 2007 19:22:54 GMT 2008-06-19 2007-11-20 http://medill-imc.podOmatic.com Medill IMC at Northwestern advertising,asia,communications,don,europe,fedex,imc,integrated,korea,marketing,northwestern,schultz,university 883 no Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.