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Northwestern University's Don Schultz, the "father of Integrated Marketing Communications"
November 20, 2007 11:22 AM PST
Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC. |
About Medill IMCWe are four graduate students at Medill's Integrated Marketing Communications at Northwestern University. Pioneered at Medill, the graduate program in Integrated Marketing Communications at Northwestern educates students for careers in marketing communications and marketing management. The program combines the traditional areas of marketing communications with business skills in marketing, finance, statistics and organizational behavior to form a unique program on the cutting edge of marketing communications and customer relationship management. Fans of this Show
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